Origin System Culture Benchmarks About Contact Board Podcast Blog CS

Writing

Notes on building B2B marketing that actually generates pipeline.

B2B Event Marketing Strategy: One KPI That Made Our Workshops Our Best Lead Source

How one event KPI - 30% prospects in the room, enforced before the invite goes out - turned our workshops into our highest-converting channel.

July 19, 2026·11 min read

B2B marketingeventsdemand generationlead generation

Archive

June 28, 202615 min read
B2B Marketing Attribution: 3 Steps That Turned Marketing Into a Revenue Engine
How we built a full B2B marketing attribution system from zero - and hit 4x ROI on marketing costs. The infrastructure most B2B leaders skip.
B2B marketingattributiondemand generationCRM