I record B2B podcasts
that senior audiences
actually finish.

15 years of audiovisual storytelling. Three podcast series for Forbes, Czech Crunch, and Adastra. Research, scripting, hosting — all of it handled by the same person.

Let's record →
Ivana Karhanova recording a podcast in studio

The combination that's hard to find: deep understanding of B2B and data topics, genuine curiosity about the people in them, and the craft to turn that into a story that holds a senior audience.

Track record

Three series.
Three different briefs.

Each was commissioned by a different outlet for a different commercial purpose. Each became an ongoing series, not a one-off.

Paid host · Sponsored B2B content

Forbes BrandVoice

Czech Forbes brought me in to host paid B2B interviews for sponsoring companies. My job: find the real story inside a commercial brief and make the paid nature almost imperceptible. They chose me for my newsroom background — and for knowing how to make an agenda-driven conversation sound like it wasn't.

Forbes ↗
Ivana Karhanova hosting Forbes BrandVoice podcast
Paid host · Startup & tech media

Czech Crunch — Brand Stories

Czech Crunch is the leading Czech startup and technology media. They requested me as host specifically — because a senior audience can tell instantly when the interviewer hasn't thought about the topic before the recording started. I understand the underlying business problems. I ask about those instead.

Czech Crunch ↗
Ivana Karhanova hosting Czech Crunch Brand Stories podcast
Creator & host · Own series

Adastra — Data: Heaven or Hell?

I created this one from scratch: concept, structure, three guest streams, full production. Clients, partners, and employees sharing uncut stories about data and AI for large-corporation decision-makers. Not a commissioned brief — my idea, built on 15 years of audiovisual experience.

Adastra Podcast ↗
Adastra Data Heaven or Hell podcast studio recording
What makes the difference

Three things most podcast
hosts don't bring.

01
Business-first, not media-first
The story comes from understanding the commercial problem, not from working through a PR brief question by question. I've spent five years in B2B IT consulting talking directly with C-suite clients. I know what actually matters to them, and I can find the angle that makes a paid conversation feel earned.
02
Uncut, authentic format
No over-produced scripts, no corporate language that smooths out everything interesting. Real conversations that respect a senior audience's intelligence. The guests I've worked with — CEOs, IT directors, partners — notice when a host is actually listening. That's when the best material surfaces.
03
End-to-end production
Research, scripting, hosting. You brief me on the objective — what you want the listener to think, feel, or do after the episode — and I deliver a finished recording that serves it. You don't need a producer briefing me and a script editor cleaning up after me.

The craft behind
the brief.

I've worked in TV, radio, and newsrooms, and ran my own PR agency for 11 years. That combination gives me something rare: I know what audiences actually want to hear, and I know what companies need to achieve. A podcast is where those two things have to meet.

What sets B2B podcast hosting apart from general media work is the ability to hold a commercially useful conversation with a senior guest who has very little time and very little patience for questions they've answered a hundred times. That requires knowing the industry, understanding the business problem, and being genuinely curious — not just prepared.

My background as Marketing Director at Adastra Czechia gave me a second layer that pure media professionals don't have: I understand the demand generation logic, the sales conversation, and the content strategy sitting behind every episode. A podcast isn't just content. It's a door-opener.

Expertise
B2B · data & AI · C-suite interviews · leadership
Audience
Top management in large corporations
Format
Research → scripting → recording
Background
11 years own business · TV · radio · newsrooms
Let's Talk

Need a host who understands B2B
and won't make your sponsored
content sound like an ad?

Available for commissioned series, individual episodes, and brand podcast concepts.

Let's talk about the objective first.

LinkedInivana@margetroid.cz